Pirhuk. Adventures in Branding.

Pirhuk are mountain guides and local experts in East Greenland. Their trips & expeditions are an expression of the huge passion they have for Greenland alongside a deep love of the mountains. Their vision is to return to a purer form of adventure in Greenland, providing a deeper insight into Greenland and making for a richer, unique experience.

The studio was assigned to rebrand Pirhuk’s logo to be used both digitally and physically. Pirhuk had a deep sense of both themselves and their audience, and needed help communicating this in their branding. The rooted connection of Pirhuk to their surroundings gave the project a strong direction.